Sunday, October 11, 2026 | 12–4 PM
8711 Showroom

The concept should be very fashion-week/showroom driven: select pieces from the designers featured in the Men’s Fashion Show become immediately available for guests to shop, order, or inquire about the next day. That also gives you a strong CTA during the actual show: “Love what you saw on the runway? Shop the designers tomorrow at Straight Off the Runway.”

And I would keep this event much simpler operationally than the fashion show. The fashion show is the spectacle; Sunday is the conversion. Designers bring inventory, racks are merchandised beautifully, guests shop, designers network, and 8711 Showroom gets introduced as the place where the fashion continues beyond the runway.

You could even make the campaign language:

YOU SAW IT. NOW SHOP IT.
Straight Off the Runway
The Official DTD Standard Designer Pop-Up